Turn local attention into booked work.
Conversion-first websites for trades, venues, and professional practices — built to keep you booked.
Logi.Cee
[ the founder / effect ]
Once per project, target 1 local business and build a clear path from trust to action. Negate chaos, handoffs, and weak conversion paths.
atk / leads
def / built different
Nobody wants a website.
you want more leads.
Agencies.
A good agency gives you a full team, a polished process, and a brand that looks the part.
But you often pay for layers you don’t need, timelines you don’t control, and work designed to impress the agency before it grows your business.
Freelancers.
A talented freelancer can move fast, cost less, and bring real craft to the work.
But when one person is stretched too thin, consistency, systems, and accountability are usually the first things to crack.
Templates.
Templates are fast, affordable, and honestly — plenty of them look pretty good.
So does every other business using the same one. When your site looks like your competitor’s, price becomes the only thing left to compete on.
The problem, in short
Most websites launch, get praised for a week, then disappear.
The Lab exists to build websites that earn their keep — generating calls, bookings, and qualified enquiries from day one.
Real results
Proof over promises.
Real projects. Real businesses. Real outcomes — measured in enquiries, bookings, and demand, not screenshots.
Trades
Papamoa, Bay of Plenty
Grass Roots Landscaping
Built to turn local search into qualified quote enquiries for a Bay of Plenty landscaper. The result:$80k+ in quote enquiries across 9 months, on zero ad spend.
Venue
Waikato
Venue by Trio
A brand-new wedding venue, launched to capture serious demand well before its first season opened. The result: couples booking weddings 18+ months out, in its first month live.
Venue
Beachlands, Auckland
Ambrosia Bar & Restaurant
A hospitality site built to drive bookings, browse menus, and sell vouchers across the venue. Built so well that the owner brought me back to do it again for a second venue.
Venue
Pukekohe, South Auckland
Queen Bee Bar & Restaurant
A new venue that opened three months earlier and stalled for bookings. Rebuilt on Ambrosia's framework: from struggling to 4.7★ across 42 reviews in a matter of months.
Custom builds and repeatable frameworks.
Different jobs, one standard: sites built to bring in work, not just look the part.
free website audit
Not sure if your current site is the problem?
Before committing to anything, find out exactly where your website is working — and where it's quietly costing you work.
10-minute personal Loom walkthrough
One-page branded PDF summary
Back within 48 hours
Audit requested.
I'll take a proper look at your site and send the Loom walkthrough and PDF within 48 hours. Nothing needed from you in the meantime.
The build
What you get.
Not just pages. Not just pixels. Websites built around the actions that matter most to your business.
Pretty is the baseline, not the point.
Conversion-First Design.
Every section has a purpose. Every element earns its place.
Nothing's there by accident — it's there to build trust, guide decisions, and move visitors closer to contacting you.
Built to Last. Built to Scale.
Clean, fast Webflow builds structured to grow with your business — not break under it.
No bloated plugins. No fragile shortcuts. No nasty surprises twelve months in.
Results You Can Measure.
Strategy, SEO foundations, and analytics are built in from day one.
So you know what your site is doing for the business — not just what it looks like.
The core
Built in webflow. powered by lumos.
Designed for businesses that treat their work as a craft.
Strategy First
Before anything gets designed, we lock in the goals, structure, messaging, and conversion paths.
No guesswork. No generic templates. No building just for the sake of building.
Covered in stage one
01
Goals & positioning locked
What the site needs to do, and who it's for.
02
Site structure mapped
Every section earns its place before design starts.
03
Messaging & conversion paths
The words and the routes that turn visits into enquiries.
Design & Build
Your site is designed with purpose and built in Webflow using a clean, scalable framework.
Every section has a job. Every interaction supports the experience. Every page moves visitors closer to action.
Covered in stage two
01
Design that earns its place
Every section built around a job, not just a look.
02
Built clean in Webflow
Using the fast, scalable Lumos framework, no fragile shortcuts.
03
Every page points to action
Layout and interactions that move visitors toward enquiry.
Launch & Support
Your site goes through QA, launch setup, Loom training, and handover before it goes live.
Every build is paired with ongoing support, from essential hosting and maintenance to growth-focused retainers.
Covered in stage three
01
QA & launch setup
Tested and configured properly before it goes live.
02
Trained & handed over
Access to personalized recorded training so you own it with confidence.
03
Supported after launch
Hosting, maintenance, and growth support matched to the business.
Founder-led. System-driven.
Services
Ways to work together.
Every project is built around the same standard: a conversion-first website, launched properly, and supported after it goes live. Choose the payment path that fits the business.
One build · two ways to pay
Build
Custom design and development, paid in two stages.
A one-time build cost for a high-performance asset — built around your business, your audience, and your goals.
50% to begin. 50% before launch.
Rent
The same build, spread across 12 monthly payments.
A clearer path to a premium site without the full upfront cost. It stays a Lab asset until the final payment — then it's yours.
12 equal monthly payments.
Scope and pricing are tailored to the business. Every engagement starts with a qualification.
Not ready for a full build?
The 1-1-1 Launchpad
One page · one week · $1,000 NZD
The essentials done properly, fast — built on the same Lumos framework, so nothing starts from scratch when you're ready to grow.
Not sure you need a new site yet?
Free site audit
2 spots available per week
A personal 10-minute Loom walkthrough of your current site, plus a one-page PDF of where it's working and where it's costing you.
FAQ
Straight answers.
Still on the fence?
No pitch, no obligation — just a straight read on what's working and what isn't. Watch it, decide later.
Scope is set per business, so I quote each project rather than publish a list. The entry point is the 1-1-1 Launchpad at $1,000 NZD— one page, one week.
Full builds are larger, and can be paid in two stages or spread equally across 12 months. Every project starts with a short qualification, so the scope and the price fit what the business actually needs.
Yes. Every live site is paired with Pulse — my ongoing support plan. It's a condition of the build, not an optional add-on.
Websites don't sit still. Hosting, security patches, platform updates, backups, and the occasional thing that breaks all need someone on them. Sites left alone get slower, quietly stop working, and cost more to rebuild than they ever would have to maintain.
On the Launchpad, Pulse is $97/month NZD, first month included, no minimum term. On full builds it's matched to the site and what it's doing — a busy CMS site needs more attention than a one-pager. You'll see the number in your proposal before you sign anything.
A 1-1-1 Launchpad is one week. Full builds start from six weeks, depending on scope and how quickly feedback comes back.
The process is milestone-based, so you always know what stage you're at and what's next. No disappearing for a month and resurfacing with a surprise.
Yes. CMS sites — content management systems — are set up so you can update the parts that change often: galleries, listings, articles. You add and remove content without touching what keeps the site fast, stable, and structured.
Simpler sites are built to be low-maintenance and optimised from day one, copy and images included — so there’s less that needs changing. You can still edit them yourself through a dedicated editor, with recorded training built around your site.
Or don’t — send the change through and it’s done. That’s what the support plan is for.
Trades, venues, and professional practices describe the kind of owner I build best for, not a hard gate. The real fit is character — you treat the work as a craft, hold a high standard, and want a site that brings in work. If that's you, the niche on the door matters less than how you run the business. The qualification step sorts it out either way.
Every website is built in Webflow because it’s fast, secure, scalable, and gives clients an editing experience that doesn’t require plugins or constant maintenance. It’s the platform I know inside out, which means I spend more time improving your website instead of fixing it.
Not necessarily. Some clients arrive with everything ready to go, while others need help with structure, messaging or copywriting. We’ll work out what’s missing during qualification and build around that.
Launch isn’t the finish line. Every project includes a structured handover, and ongoing improvements are handled through a support plan. That means your website stays fast, secure and continues evolving alongside your business.
Every project starts with a short qualification call because the best websites come from clear expectations on both sides. It's a chance to understand your business, your goals and whether I'm the right fit. If I don't think I'm the best person for the job, I'll tell you.
filter, not form
Not every business is a fit.
That's intentional.
The Lab works with trades, venues, and professional practices that see their work as their craft — and want a website that reflects that standard.
Not for businesses chasing:
The cheapest option
The fastest shortcut
A website that simply "looks nice"
For businesses that want:
More trust
Clearer positioning
More qualified calls and bookings
Capacity is intentionally limited. Projects are taken on selectively, and every enquiry starts with a simple qualification step.
Who you work with
Built by someone obsessed with the result.
Logies Lab is a founder-led studio based in Hamilton, New Zealand.
Every project is led by me — strategy, positioning, design direction, and the final call on quality. You work directly with the person responsible for the outcome, not a chain of account managers and handoffs.
I've worked across these industries before I ever designed for them — landscaping at seventeen, personal training through my early twenties, and the better part of a decade in hospitality and events since. I know how customers in these niches think, decide, hesitate, and book — because I've been on the other side of it.
I treat every client's business as if it were my own. That means understanding your customers, your craft, and what actually makes someone choose you before a single section is designed or a line of copy is written.
Hands-on execution. Senior-level thinking. No layers you don't need.
Logan
Founder · Logies Lab
Your work is the best in town. Let's make your website prove it.
Your website should do more than look polished. It should build trust, guide decisions, and turn attention into action.
If you're serious about building something that earns its keep — start with the qualification step.
Not ready to apply yet? Find out what your current site is costing you first.
Limited capacity · Intentional projects only · Serving NZ & Australia